When ordering Matomo from Rackfish, you can access our Matomo service by logging in. The first user always gets admin credentials and can, for example, invite colleagues to use the system.
Sending data to Matomo
Now it's time to start collecting data - this is most commonly done via the Tracking code: Access your Tracking code in Admin(cog-wheel) - Measurables - Tracking code
We recommend looking at the Tag Manager in the top right menu for more advanced users or those seeking to replace a Google Analytics installation. Tag Manager provides a lot of flexibility and allows marketers or webmasters to insert code for their tools without requiring changes to the website's code. Matomos guide is an excellent place to get started: https://matomo.org/guide/tag-manager/
To track with or without cookies
In Matomo, it is possible to set up tracking without cookies. Doing so has some advantages and some drawbacks:
The most significant advantage is that you don't need to ask for permission before tracking, making tracking all visitors possible. The session cookie in Matomo is allowed under GDPR and doesn't need consent since it is a necessary, non-permanent cookie.
The most significant disadvantage is that we don't get as much data from the visitors as we would with cookies. Returning visitors is not working since all visitors are considered new.
Here is a guide to tracking without cookies: https://matomo.org/faq/how-to/how-do-i-enforce-tracking-without-cookies/
And the consequences of doing so: https://matomo.org/faq/general/faq_156/
Privacy and GDPR considerations
Matomo is ideally suited to build a compliant analytics system, this involves a lot of different aspects, considerations and settings, and we recommend reading through Matomos Privacy guide: https://matomo.org/guide/manage-matomo/privacy/
Getting started and understanding Matomo Analytics
We recommend starting with the dashboard. On this page, an introductory video is found as well as a training video, and below are links to explanations and examples: https://matomo.org/guide/reports/dashboard/
Guides to the different reports available are found here: https://matomo.org/guide/reports/
References
Matomo guides about everything: https://matomo.org/guides/
Matomo video guides to everything from Getting started to specific features: https://matomo.org/guide/videos/videos/
If you prefer reading there is a book called "Matomo - The big book about web analytics" available here: https://amzn.eu/d/cscJxQI
Online training is available through Udemy:
https://www.udemy.com/course/matomo-analytics-full-course/
https://www.udemy.com/course